Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. Have a DEI strategy in place.

Video Marketing 106

Video Marketing Marketing Marketers Advertising 106

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. Build brand awareness and put a stake in the ground with video content.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Kuno Creative

APRIL 25, 2024

Did you know that goldfish now place ahead of humans when it comes to attention spans? This is why video marketing is so powerful. This is why video marketing is so powerful. Let’s explore why the human brain loves video and examine some examples of good video marketing, including some of our own.

Video Marketing 59

Video Marketing Marketing Marketers Marketing Strategy 59

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 70

Video Marketing Marketing Marketers eBook 70

Marketing Insider Group

NOVEMBER 4, 2016

An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships.

Video Marketing 87

Video Marketing Marketing Marketers Place 87

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Place the video directly on a landing page.

Video Marketing 63

Video Marketing Marketing Marketers eBook 63

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 107

Branding Video Marketing Millennials B2C 107

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Place the video directly on a landing page.

Video Marketing 51

Video Marketing Marketing Marketers eBook 51

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 74

Video Marketing Whitepaper User-Generated Entertainment 74

Digital Marketer

OCTOBER 25, 2022

So, if you need your brand to be where many prospects will find it, TikTok is the place to be. Tiktok is the king of short-form Video marketing. . On Tiktok, you do not need a large marketing team or invite a photography company to make videos. Great user experience. . How TikTok can be good for your business.

Video Marketing 71

Video Marketing Analytics Place Promotion 71

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results.

Analytics 108

Analytics Video Marketing Place Marketing 108

Hootsuite

JANUARY 12, 2022

When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts. How to make a YouTube Short.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. A reminder video that answers attendees’ most frequently asked questions leading up to the event.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair. Another way is through social media.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. You’ve come to the right place!

User-Generated 141

User-Generated Video Marketing Place Product 141

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? Place case studies in various places on your website. Repurpose for Video Marketing.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Sprout Social

DECEMBER 8, 2020

In a recent report , video completion rates increased from April to July, maintaining a growth of 11% year over year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Videos should be accessible. Not everyone watches videos with sound on.

Video Marketing 127

Video Marketing Place Product Branding 127

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI.

Customer 145

Customer Transform CMO Retail 145

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. You’re done!

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Neil Patel

APRIL 20, 2021

The point is the first step in the funnel is a marketing campaign of some sort. Other types of funnels you might hear about include: Sales funnels Webinar funnels Email funnels Video marketing funnels Lead magnet funnels Home page funnels. What is a marketing funnel? What are the different types of marketing funnels?

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Neil Patel

NOVEMBER 30, 2020

In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video?

SEO 135

SEO User-Generated Place Entertainment 135

Marketing Insider Group

DECEMBER 18, 2019

LinkedIn is a great place for displaying those retargeting ads, so if you don’t have a retargeting method in place, you can roll this into your existing marketing efforts on the platform. Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 127

Marketing Mix Manufacturing Thought Leadership Finance 127