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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Theyre so confident in the results that they even let you try the product for 14 days before you have to pay for it. It calls these practices its flight plan. Why is this great digital content?

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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

But it was, you know, the blog had like product announcements and feature updates, but also like, you know, 10 things to do for Valentine’s Day, like that kind of stuff. It does connect back to, you know, the product probably in some cute, clever way. A very different content time in terms of what the Playbook looked like.

SEO
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Instead of blindly tagging #SaaS and #HR, you map hashtag sets to content themes: #EmployeeRetention for culture content, #HRTech for product updates, and #PeopleAnalytics for research-backed posts. The post attracts product heads who are actively searching for exactly this expertise — and open to booking a consultation.

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IAB NewFronts rings in the age of digital video dominance

Martech

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. AI doesn’t just give us more data, it gives us the right data.” On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.

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ABC: How Storytelling Can Impact Lives

Rock Content

One of the things we like about ScribbleLive is the full suite of product offerings,” she said, adding that the platform is just as valuable for major weather and breaking news as it is during the Oscars. Moving forward, Schwartz will be looking for creative ways to enhance the use of ScribbleLive to serve viewers even better.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO