Paid, owned and earned media: What they are and where social fits into the mix
Sprout Social
MAY 24, 2022
As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. testing the bissell little green machine pt.2 The balance shifts again. Now, social strategies apply to more than just owned media. brittany.albarano. Sentiment data.
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