Remove pt insights social-media-roi
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Questions I ask Kate Bradley Chernis: [00:57] Exactly how did you go from DJ to business founder? [06:06]

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Programmatic SEO — Getting It Right

Hubspot Marketing

To discuss the complete process, I’ll share insights from Juan Bello , founder of PorterMetrics , and Filippo Irdi , a growth marketing manager at Unmuted. If you change the subfolder to /pt/ and /connectors/ for /conectores/, you’ll see the Portuguese version. Let’s start with examples of pages you can design with programmatic SEO.

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