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To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. This helpful resource will specifically dive into advertising tips and strategies.
Matt Zaremba, Director of marketing at Bodega: If budget wasnt an issue, I think Id allocate those resources towards surprise and delight, rewarding our community and customers. Jenna Kutcher, Host of The Goal Digger Podcast: To be able to get into the minds of my customers and see what they're really struggling with.
Don’t waste your name field—treat it like a headline → “Jenna | Social Media Coach for Creators” > “Jenna Marie” For Example Take SocialPilot’s Instagram Bio: “All-in-One Social Media Management Platform. Built for agencies and brands.” It’s direct, keyword-rich, and clearly communicates the value proposition.
There are millions of free resources out there already competing for attention. Andrew Davis, best-selling author and keynote speaker, recently pointed out that most video testimonials are pretty dry. As an example, she shared this saucy quiz she created to target entrepreneurs for Jenna Kutcher’s website.
Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, content creators explain what your entire video is about and even link to external resources. Lead viewers to other resources. Make sure the description box is easy to read." Include a call-to-action (CTA).
For example, Jenna MJ Thomas is the content marketing manager for the software company, OneTrust. Subject matter experts are important because their expertise lends an air of authority to your content, establishing your brand as an industry leader. Developing workflows and processes for creating and delivering content.
Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content.
By sharing tips and hosting workouts on IGTV and Instagram Live , the athleisure brand is able to position itself as an authority on all things fitness. Penguin Random House took a similar approach, offering book suggestions based on favourite authors. Influencer and entrepreneur Jenna Kutcher has found success with this strategy.
Camp Recruiting: The All-In Approach To Unleashing Team Potential written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. Do it again.
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