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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. This helpful resource will specifically dive into advertising tips and strategies.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Matt Zaremba, Director of marketing at Bodega: If budget wasnt an issue, I think Id allocate those resources towards surprise and delight, rewarding our community and customers. Jenna Kutcher, Host of The Goal Digger Podcast: To be able to get into the minds of my customers and see what they're really struggling with.

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12 Social Media Optimization Techniques to Outperform in 2025

SocialPilot

Don’t waste your name field—treat it like a headline → “Jenna | Social Media Coach for Creators” > “Jenna Marie” For Example Take SocialPilot’s Instagram Bio: “All-in-One Social Media Management Platform. Built for agencies and brands.” It’s direct, keyword-rich, and clearly communicates the value proposition.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

There are millions of free resources out there already competing for attention. Andrew Davis, best-selling author and keynote speaker, recently pointed out that most video testimonials are pretty dry. As an example, she shared this saucy quiz she created to target entrepreneurs for Jenna Kutcher’s website.

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13 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot Marketing

Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, content creators explain what your entire video is about and even link to external resources. Lead viewers to other resources. Make sure the description box is easy to read." Include a call-to-action (CTA).

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Content Collaboration: Building a Formidable Content Team

Welcome Software

For example, Jenna MJ Thomas is the content marketing manager for the software company, OneTrust. Subject matter experts are important because their expertise lends an air of authority to your content, establishing your brand as an industry leader. Developing workflows and processes for creating and delivering content.

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content.