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HubSpot launches new genAI-powered Content Hub

Martech

People wanted to consume different types of content — video, podcasts, eBooks, white papers. It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images.

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Your guide to content repurposing: Get the most out of content

Welcome Software

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Don’t forget to think about other marketing formats too, like white papers, out-of-home marketing campaigns, one-pagers for events, and so on. Or even better: multiple pieces of content.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

The Academy’s Content Marketing Manager, Gabe Weisert , explains: “The goal is to teach people, and we definitely try to do that in the most entertaining, compelling way possible.”. Overtime the strategy has evolved to include prioritizing SEO and including middle and bottom of the funnel content.

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The 5 core focus areas of website optimization by Edna Chavira

Search Engine Land

Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor as they discuss how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice.