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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. He’s led demand gen engines through six straight quarters of profitable growth, overseen web transformation projects for global brands, and created campaign frameworks that brought results. Would you give us your intro?

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM
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How to Generate Revenue with Your Interactive Content

Rock Content

In each one of them, they presented valuable information about shipping and, at the same time, collected data from the potential customer. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Interactive ebooks.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. It’s no good driving traffic to a landing page for a product that’s not ready to ship. For example, email subject lines, type of social proof , image placement, and call to actions.

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How to Run Facebook Ads That Convert

Neil Patel

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. Alternatively, why not offer a free trial or free shipping ? It takes a lot of hard work, and there are a lot of moving pieces to organize to transform complete strangers into loyal customers. That doesn’t mean it’s easy, either.