On24- CMO Confessions

JANUARY 14, 2021

Today’s CMO Confessions features Evy Lyons, CMO at Traackr. In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. I was previously with Traackr. Evy, thanks so much for coming on. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Traackr

AUGUST 29, 2017

The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.

Promotion 45

Promotion Marketing Marketers 45

Traackr

AUGUST 29, 2017

Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.

Influencer Marketing 40

Influencer Marketing Marketing Marketers 40

Traackr

OCTOBER 27, 2015

Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. Identify influencers who will be at the event.

Influencer Marketing 49

Influencer Marketing Management Marketing Strategy Content Marketing 49

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Identifying potential influencers to partner with can be tricky, but there are tools that can help, such as: Traackr. Event access? Are willing to partner with you in a mutually beneficial relationship. Little Bird. Do you have a relevant audience to share with the influencer? Can he or she publish on your content platform(s)?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Traackr

OCTOBER 27, 2015

Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. Identify influencers who will be at the event.

Influencer Marketing 40

Influencer Marketing Management Marketing Strategy Content Marketing 40

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. Or are you looking to form a longer-term relationship with the influencer, including co-creating content that lives on both of your platforms?

Influencer Marketing 100

Influencer Marketing Price User-Generated PR 100