Econsultancy

DECEMBER 2, 2021

Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect. So, how are marketers investing in data management? Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

Transform 108

Transform Advertising Advertisers Law 108

Econsultancy

MARCH 4, 2022

We’ll update this post regularly as the world of online shopping continues to evolve. Customer experience. We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Click the contents below to jump between sections… Latest.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

Customer experience. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. Advertising. year-on-year to total $771 billion. year-on-year to total $771 billion.

Advertising 52

Advertising Advertisers Retail Shoppers 52