April, 2023

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Exploring the 2nd order effects of generative AI in marketing and martech

Chief Martec

Frans Riemersma and I are hosting the Best of Breed Marketing Summit to release the 2023 marketing technology landscape, celebrate the 2023 Stackie Awards, and dig into the technological and organizational changes happening around us. Register for free and join us for an hour or the day. Remember content shock 10 years ago?

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Why, you ask?

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The 6 Risks of AI Content

Animalz blog

Programmatic SEO, at a scale and sophistication previously hard to imagine. The inference: that Google would penalise sites creating AI content, something which Mueller compared to “spinning” — the process of taking existing content and using synonyms and word reordering to create something seemingly new. Industry and article research.

SEO 126
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Google planning new search engine while working on new search features under Project Magi

Search Engine Land

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based technology in phones and homes all over the world,” according to the report. and search for music through a conversation with a chatbot.

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How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing

Hubspot Marketing

In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. If I'm writing a blog, I often use Jasper Chat to test new ideas and try different angles, just like I would with a colleague in a conference room." AI for SEO optimization. AI for scaling marketing campaigns.

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Dig deeper: The end of marketing or a new beginning? This will usher in a new era of data-driven and integrated marketing strategies.

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Has AI changed SEO for better or worse?

Search Engine Land

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Here are some ways AI is changing SEO, along with its positive and negative impacts. However, there are also some potential downsides to the increased use of AI in SEO.

SEO 117