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Want to boost your conversion rates? It starts with your CTAs. They're the bridge between someone reading your content and taking the next step. But, a lot of businesses struggle with this, missing opportunities because their CTAs aren't quite rightwhether it's the wrong wording, wrong placement, or wrong CTA altogether. Let's explore how to strategically align your CTAs with your content and goals, ensuring every interaction maximizes your potential for conversion.
Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h
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Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddits role in the modern marketing mix has shifted.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.
Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
Let's be honest, how often do you respond to generic ads or emails? Probably not very often. Your customers are no different. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.
Let's be honest, how often do you respond to generic ads or emails? Probably not very often. Your customers are no different. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.
Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.
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Ever wondered how people earn passive income online, even while they sleep? If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. The best part: you dont need a product, an existing audience, or tech skills to get started. Plenty of beginners become successful affiliates every yearby following a clear strategy, not just luck.
A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more.
In the quest for business growth, efficiency is your greatest ally. But how do you maximize efficiency without sacrificing personalization? The answer lies in the strategic implementation of AI and automation. These tools offer more than just time savings; they provide actionable insights that can revolutionize your lead generation, sales pipeline, and content marketing efforts.
According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.
You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. But with so many options, it’s important to keep up with the latest Facebook ad specs.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.
Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything. And then, something happened.
Website traffic is only valuable when it translates into conversions. Are you maximizing your website's potential, or are visitors leaving without taking action? The difference often lies in a strategic approach to web design and a meticulous analysis of user behavior. Data-driven A/B testing allows you to pinpoint areas for improvement and implement changes that directly impact your bottom line.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Without the right tool to comb through your mentions, determining which ones you need to respond to can feel overwhelming. Social media monitoring tools scratch the surface, tracking only social networks.
In 2025, the media industry continues to evolve at a rapid pace, driven by technological advancements and shifting consumer behaviors. Sales enablement remains a critical component for media companies striving to stay competitive. According to a recent study, top-performing salespeople are 33% more likely to use technology to automate their sales processes.
From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
I still remember how uncomfortable I felt the first time someone suggested I needed to build my personal brand. It seemed so. self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented people werent necessarily getting opportunities.
Ever wonder how some businesses seem to effortlessly attract a steady stream of potential leads? It's not magic; it's strategy. At the heart of many successful inbound marketing efforts lies a powerful tool: the blog. But it's not just about publishing any content. Understanding the balance between valuable content, SEO, and strategic engagement is key to attracting organic traffic.
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords. The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.
Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Long gone are the days of “build it, and they will come.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and ste
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
Hot take: I dont think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? Ive done it myself. I founded newsletter Morning Brew, which gives business updates with personality.
Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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