July, 2025

article thumbnail

How to Build Buyer Persona Profiles and Personalize Marketing Messages

Aspiration Marketing

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.

article thumbnail

Privacy is the new currency in digital marketing

Martech

There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost of free.” For decades, we’ve been giving away behavioral and personal data all for the use of some free tools and free content. Worse still, paid tools and online services are also collecting this data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 Instagram Statistics You Need to Know in 2025

Buffer Marketing

Instagram isn’t just a photo-sharing app anymore. In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day.

Gen Z 99
article thumbnail

Tasting marketing: What a viral YouTube star wishes marketers knew

Hubspot Marketing

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list.

article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

Monthly Social Media Updates Every Marketer Should Know

SocialPilot

If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or

More Trending

article thumbnail

From Awareness to Advocacy: Crafting an Inbound Marketing Funnel

Aspiration Marketing

Are your inbound marketing efforts truly translating into tangible business growth, or are they plateauing after initial engagement? The inbound marketing funnel, when executed comprehensively, is about more than just attracting and engaging potential customers. By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates.

article thumbnail

Creative misalignment is the silent killer of marketing ROI

Martech

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to realize the full value of their martech stack.

article thumbnail

Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

article thumbnail

What is a Blog Content Audit? (and Why Your Website Needs One)

Marketing Insider Group

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. Content marketing takes effort. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. A blog content audit helps clean up what you’ve already created.

SEO 52
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu

Customer 117
article thumbnail

From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email?

article thumbnail

Achieve Higher Engagement & Conversions: An Email Marketing Checklist

Aspiration Marketing

A well-crafted email has the power to cut through the constant digital chatter and forge meaningful connections with your audience, ultimately driving valuable conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.

article thumbnail

How omni-conscious brands win in a buyer-first, fragmented world

Martech

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.

Gen Z 64
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed

Buffer Marketing

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.

article thumbnail

LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.

article thumbnail

7 Modern Email Marketing Strategies to Try

The Marketing Operations Leader

In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? Exclusive For Paid Subscribers : Timeline of Technology Breakthroughs and What It Means for Your Career Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter. 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still deli

article thumbnail

Using User Personas to Boost Performance

Neil Patel

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

CRM 66
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

Hubspot Marketing

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.

CMO 99
article thumbnail

Why it’s time to reframe email from campaigns to conversations

Martech

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.

article thumbnail

26 LinkedIn Stats to Know for 2025

Buffer Marketing

LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z 88
article thumbnail

What’s really changing in social media? Start with these 10 trends

The Drum

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t afford to scroll past them. This cheat sheet breaks down 10 of them. Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.

Gen Z 117
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How Smart Marketers Build a Budget That Actually Works

Set Up

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

Finance 52
article thumbnail

6 customer retention strategies that keep the revenue flowing

Welcome Software

Picture this: you've just launched a loyalty program based on "best practices" from successful companies. Three months later, retention hasn't budged. Most customer retention strategies are implemented without ever validating their impact on actual business metrics. Teams copy what worked for Netflix or Spotify without understanding whether these approaches work for their specific users and business models.

article thumbnail

Easy Ways To Make Your Google Ads Work Harder

Marketing Insider Group

To be honest, it is hard to imagine having a business in the XXI century and not using Google Ads to drive more traffic and increase sales. This platform has already become a default for many companies to integrate with, and not because it does not have analogues. Created by the world’s tech giant, Google Ads has proven itself to be a convenient and effective tool for boosting and improving ad results.

article thumbnail

Martech maestros focus on internal processes — and drive external success

Martech

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.

Health 64
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

Buffer Marketing

Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. “Wait — what sound is everyone using right now?” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

article thumbnail

HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

Hubspot Marketing

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes.

Price 78
article thumbnail

How millennials use social media: What marketers need to know

Sprout Social

Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture.