Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. kenny madden Aug 13 2010 Michael, Great post.

Telemarketing

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

Marketing Strategy

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Sometimes we forget the science of marketing to focus on the art. Because it is an easy metric to obtain.

Telemarketing

Marketing Insider Group

JULY 28, 2011

This might lead to better content and search engine optimization if you notice that buyers are actively discovering information on your products via search, or it might lead to more social media engagement if you find that buyers are being educated via influencers on how to think about a particular market space.

Automobile

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Keep fighting.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. A salespage is the online seller, usually marketing creates it, but the tone and focus is totally sales oriented. What is a salespage? Who should manage it?

Marketing

Marketing Insider Group

MAY 27, 2023

Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.” There’s links to other interviews with him here.

PR