2010 Marketing Plan Whitepaper 
Marketing Insider Group
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.
Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.
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Marketing Insider Group
DECEMBER 1, 2010
I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Share: Read more from Strategy B2B Marketing , Digital Marketing , Marketing Innovation , Strategy 12 Comments Post a comment Diane K. Rose Dec 1 2010 Lots of good points here, Michael. Hope it’s great!
Marketing Insider Group
JUNE 29, 2010
In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads?
Marketing Insider Group
JUNE 3, 2010
Use the key insights from your surveys to create whitepapers on the top pain points. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.
Marketing Insider Group
MAY 18, 2010
Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). All rights reserved.
Marketing Insider Group
JULY 27, 2010
Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.
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