AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z
Martech
JULY 14, 2021
The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Personalization and relevance.
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