2011, Marketing Automation Platform and Personalized Marketing

Looking at AI’s rapid infusion into marketing automation platforms

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform

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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. Get 360-degree views of each customer.

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Marketing Pro Pulse

Looking at AI’s rapid infusion into marketing automation platforms

Braze vs Adobe: Key tools, use cases, limitations & alternative

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