Adobe Experience Cloud Blog

JULY 23, 2012

Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved. The International Marketing Handbook. How did we do it?

Non-Profit 109

Non-Profit eBook PR Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

What sets Target apart is their ability to listen to their customer community, particularly on social media, and pivot when things aren’t working out as planned. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite. To see Marketo’s own press releases, visit our News Center.

PR 109

PR Marketing Marketers Email Marketing 109

Hubspot Marketing

APRIL 5, 2017

Viral Best Practice: Launch Outside Your Target Market to Build Buzz. McCann created the original campaign using North American voices and characters because "the video had to go viral first, later it would catch the attention of the real target audience.". Viral Best Practice: Have a PR Plan in Place. Image Credit: NPR.

Branding 112

Branding PR Retail Education 112