Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. This will depend on the product/service and how creative is executed.

Branding 119

Branding Finance Marketing Marketers 119

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 86

Market Research Non-Profit Transform Marketing 86

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. Understanding users is difficult and can present ethical concerns when sloppily grouped together. As they say, if a service is free, the user is likely the company’s product.

Law 90

Law User-Generated Global Marketing Advertising 90

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. So, how useful can the platform be for your marketing campaigns? Pinterest has 291 million monthly active users. As of 2019, 79.5%

Millennials 111

Millennials Shoppers Food User-Generated 111

Jeff Bullas

DECEMBER 7, 2022

Between 2000 and 2012, what happened in Africa was nothing short of revolutionary. Even though cash still represents up to 90% of transactions on the continent, electronic payments are increasingly displacing cash, generating around $24 billion in 2020. This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52