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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

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Survey: 71% of CMOs Feel Unprepared For Today’s Market

Marketing Insider Group

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Major Challenges. Calls-To-Action for CMOs.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Building a brand strategy: Essentials for long-term success

Martech

In the case of “Don’t Look Up,” Leo Decaprio’s character has to transform from his quiet, inside voice, to one of rage and frustration upon learning how hard it is to get an entire planet prepared to deal with a major catastrophe, all while combating multiple saboteurs with alternative and selfish agendas. Source: Netflix.