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What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Unlocking Success with Effective Marketing Planning

Rock Content

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

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Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Martech

decided to transition to agile marketing. set out to transform its marketing department to agile. It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19.

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Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing?

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Why you should always ask why: Strategy must lead tactics in marketing planning

Martech

That mentality needs to transform into a harmonic balance. The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech. But now, even though we’re starting to see an uptick in cases, we’re not in panic mode any more. Tactics are the “how.”

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Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity

Adobe Experience Cloud Blog

Meanwhile, other marketers were prepping for an intense day of learning with Marketo University Day and Certification exams. Digital Transformation for Tomorrow’s Marketer. To start, Phil reflected on what marketing looked like 10 years ago—when Marketo was founded. And, it’s already begun. The answer—No.