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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” What I like: Rolex’s marketing strategy revolves around being in the right place and time.

Branding 120
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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Product Marketing.

PR 123
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Litmus Behind the Scenes: Managing our Remote Engineering Team

Litmus

Fast forward to 2012, when I joined Litmus. For a trivial example, “I’ll take lunch right after I finish this PR review.”). The company was already semi-distributed; about 20% of the company was in the UK, including my boss, who was the developer of our Rails team and one of the co-founders.