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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” What I like: Rolex’s marketing strategy revolves around being in the right place and time.

Branding 129
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52
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Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

Target used ads in Vogue, television spots, and social media to promote the collection. Fans were all over Facebook and Twitter – not to promote the line, but to complain. Thanks to the high traffic, Target’s overloaded server processed orders that it then either delayed or cancelled. Learn from Your Blunders.

Fashion 134
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How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently B2C

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. at the end of 2012. Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets. ” In the U.S.,

PR 52