Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. This all brings me back to marketing’s ambitions. “…less than 0.5% What do you think?

CMO 99

CMO Finance Energy Communications 99

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. CMO, tear down that wall. Repurpose Your Best-Performing Content. I paraphrase.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103