Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 78

CMO B2C Marketers Marketing 78

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. By integrating and deploying marketing operations, you gain efficiency — and this is how some companies regularly get to market faster, respond to opportunities and avoid calamities.”

Transform 115

Transform CMO Advertisers Advertising 115

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. ” This approach resolves the tension many content teams face between maintaining quality and scaling production. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% of sales in 2013 when they represented only 8.9% Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time.

eCommerce 100

eCommerce Transform CMO Retail 100