2013 Content Marketing PR Promotion 
Marketing Insider Group
OCTOBER 12, 2015
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) But that’s not what I’m going to write about.
SocialPilot
MARCH 12, 2024
It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5
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Marketing Insider Group
DECEMBER 22, 2014
My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).
Rock Content
AUGUST 20, 2020
Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. How important is it to promote your brand?
Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Perseverance. Giving back.
Duct Tape Marketing
JANUARY 3, 2013
My editorial themes for 2013: January – Referral Marketing. Aug – Content Marketing. PR Pitches – We use our themes to promote stories and pitches to the media. Sponsored pitches – We receive invitations to write sponsored content and conduct sponsored webinars and use our theme to guide these pitches.
Orbit Media Studios
MAY 4, 2022
That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Naturally, these topics were directly related to our services, but never promotional. Wine & Web circa 2013. We do not use marketing automation.
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