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Field Report: What’s Hot in Content Marketing

Adobe Experience Cloud Blog

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. Get case studies.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. Engage With Influencers. Tickets for next year’s event.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

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Why You Should Shift Your Content Marketing Focus to ROI

Adobe Experience Cloud Blog

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

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The Life of a Content Asset: Tracking Real ROI

Adobe Experience Cloud Blog

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Not too shabby!

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New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

Orbit Media Studios

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content.

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How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot Marketing

Curating content is a proven tactic for generating new and relevant content. Content curation can help brands develop thought leadership and add diverse perspectives. It can introduce your audience and team to new ideas and help you fill your editorial calendar with useful and exciting content. Slideshows?