Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. Reports like these ones , and ebooks like this one can help with that struggle! Market the idea of content marketing internally to your team. Until next time, Cleveland!

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Top 5 Benefits of Account-Based Marketing.

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Thought Leadership Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1. Modern Marketing b2b b2b consumer'

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Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

JANUARY 11, 2023

Content curation can help brands develop thought leadership and add diverse perspectives. Links to articles or ebooks? The blog is also a great resource for trends and thought leadership. Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. Slideshows?

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Thought Leadership SEO Inbound Marketing User-Generated 116

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

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Thought Leadership eBook Content Marketing Analytics 134

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. Welcome to the 9th annual blogging survey. Mark Schaefer, Author, Marketing Rebellion.

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Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Provide Thought Leadership.

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Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

As Gartner’s Jake Sorrofman and Laura McLellan summarize in their Sept 2014 study : “Marketing is expected to create exceptional branded moments at every customer touchpoint.”. Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?

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Thought Leadership Marketing Marketers eBook 134

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Aside from SEO, quotes, thought leadership, and original research will also improve the reader's experience. Mistake: You don't use data as evidence.

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User-Generated Law SEO Promotion 145

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

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