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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

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Protecting Your Content From AI: Not So Fast!

Businesses Grow

“If this is, at a minimum, a foundational new technology of the next decade, and it relies on all of us collectively acting as mechanical turks to feed it, do we all get paid, or do we collectively withdraw? In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.”

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Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Adobe Experience Cloud Blog

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts! And after a full day of getting educated (or educating!), it was time to kick back.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Protecting Your Content From AI: A Contrarian View

Businesses Grow

“If this is, at a minimum, a foundational new technology of the next decade, and it relies on all of us collectively acting as mechanical turks to feed it, do we all get paid, or do we collectively withdraw? In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.”

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. I define content marketing this way: “Customer-focused content, consistently delivered, on a platform you own, in order to reach, engage and gain new customers.”. image source.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

since the survey first began in 2014. Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when.