By the numbers: Diversity and inclusion are good business
Martech
APRIL 5, 2022
Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A
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