Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A

Gen Z 114

Gen Z Millennials Customer Acquisition Advertising 114

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

JULY 30, 2018

Complete and total immersion to new or old eyes is no longer a thing of urban legend. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Statista projects that the VR market will grow to $40 billion in two years’ time. Growth Potential.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. 9 on Interbrand's Best Global Brands 2014. Easier said than done, right? Innocent Drinks. Innocent Drinks is the leading smoothie company in the U.K.,

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. It’s safe to assume most members of this new generation have a solid grasp of technology, and a skill set that rivals people much older.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. 25) Email your LinkedIn Group.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. In 2014, they went after ad-heavy sites (above the fold) with the "top-heavy algorithm." Having ads on your site is among the most important negative ranking factors, as the recent Yandex code leak shows.

SEO 101

SEO Health eCommerce Retail 101

Adobe Experience Cloud Blog

MAY 10, 2018

Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly. Don’t fear extending your brand into new markets and industries. Brands should try not to appear too knowledgeable, but they should leverage customer information to create better brand experiences.

Branding 134

Branding Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

MARCH 17, 2017

For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Emily Dick , Director of Marketing at QuickMobile. Each Summit, Marketo introduces the latest and greatest new features to their platform. I want to not only know but be on-site to test out the new product.—

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Click To Tweet.

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62