Animalz blog

JULY 22, 2025

Before that I was with some other brands, Both on the B2C and B2B side. You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? Because we want to make sure that the CMO is comfortable with what we’re spending and then what’s coming back out of it and we know how to talk about it. Yeah, yeah.

SEO

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform

Martech

MAY 16, 2022

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We

Transform

Marketing Insider Group

MAY 31, 2012

Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. Marketing is not known for innovation: SAP’s CMO Jonathan Becher (@ jbecher ) addressed the audience and started by saying that marketing is not really known for innovation because we are focused on tactics.

Inbound Marketing

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy