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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Regardless of industry —and whether they’re B2B or B2C —companies using AMP-powered emails stand out from the crowd (and competition). Learn more.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. A further 37.5%