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As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2014 the Pigeon update made search results more relevant.
(This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)
But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.
Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2CMarketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.
Marketresearch and surveys are staples of brand development. The manifesto is deeply informed by marketresearch. The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger. This isn’t news, obviously.
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