Hubspot Marketing

APRIL 9, 2024

Consistently Post on X " 66% of marketers will keep their brand on Twitter/ X." ( HubSpot ) Despite Twitter’s rebranding to X and extensive layoffs last year by owner Elon Musk, the majority of marketers intend to keep their brand on X. There are many ways to work with influencers.

Advertising 75

Advertising Advertisers PR Millennials 75

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Snapchat and mobile streaming video.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. Empower them to create content – and encourage them to share “official” branded content as well.

Gen Z 115

Gen Z Whitepaper Millennials Transform 115

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Of the top brands using Instagram, 60% use the same filter for all content. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. billion users.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102