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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks.

Price 119
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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. They’re insiders.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. CMOs and their teams.

Customer 134
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. Then, a new CMO joined the firm, and budgets were put on hold. Let’s sit down on Monday and road-map that.”.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Jeff is a major player in content marketing, but his expertise doesn’t stop there.