Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Use it to spark new marketing ideas that will help your brand stand out among the rest.

Management 112

Management CMO Marketing Marketers 112

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Grow Your Market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 103

Content Marketing Branding Entertainment Marketing 103

SocialPilot

FEBRUARY 9, 2024

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

JUNE 22, 2015

Large brands may have already launched their mobile apps; for most of them this will be the year to introduce mobile marketing automation. While marketing automation is quite popular, applying the concept for mobile apps is very new. Marketers can then use those profiles to personalize emails or website content.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Scoop.it!

MARCH 10, 2022

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. However, written text is one of the most popular forms of content that is auto-generated these days.

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. The question above is worth asking.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Adobe Experience Cloud Blog

JANUARY 13, 2017

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Many of these organizations currently possess a significant amount of industry, market, and customer data.

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Easier said than done, right? A large contributor to the company's explosive global success?

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Search Engine Land

APRIL 14, 2023

Image source: Olive&Co The current Amazon website design has been used since 2015 without a redesign. Regular Amazon shoppers don’t have to struggle to learn a new interface. Expansion You may also need a redesign or at least a design update to serve new markets (i.e.,

SEO 104

SEO Analytics Shoppers Fashion 104

Use Insider

MARCH 8, 2024

Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. They turned to Insider with the aim of consolidating their data and drastically improving their omnichannel approach.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Jeff Bullas

DECEMBER 7, 2022

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. .

Health 202

Health Non-Profit Food Energy 202

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Opening a shop in a new city? Find a host that holds sway in your new target market and can introduce you to new prospective followers. A post shared by alexandra daddario (@alexandradaddario) on Sep 21, 2015 at 6:00am PDT.

Fashion 111

Fashion Logistics Promotion Shipping 111

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. It will be interesting to see how Facebook users respond to these new marketing opportunities—whether they will interpret articles from brands as marketing or as an improved experience.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Hubspot Marketing

JUNE 2, 2020

You'll probably also need to rely on some referrals to talk to people who may fit into your target personas, particularly if you're heading into new markets or don't have any leads or customers yet. And if you're a HubSpot customer, add your persona to your HubSpot Marketing Platform by following this step-by-step setup guide.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 125

Finance Place New Markets Shipping 125

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 124

Finance Place New Markets Shipping 124

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet.

Content Marketing 101

Content Marketing Transform Marketing Marketers 101

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

NOVEMBER 8, 2011

In the New Marketing Accountability , I emphasized the need for all marketers to be accountable for results. I challenged marketers to measure their ability to: Drive revenue. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. How long does it take?

Telemarketing 77

Telemarketing Outbound Marketing Direct Mail Marketing 77

Hubspot Marketing

APRIL 1, 2018

Think it's easy to create a whole new market for your product? The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. The more genuine your ad is, the more valuable your product is. Miller Lite: Great Taste, Less Filling. Source: BuildingPharmaBrands blog. Always: #LikeaGirl.

Advertising 145

Advertising Advertisers Product Branding 145

Martech

OCTOBER 23, 2023

Despite advertising costs rocketing from $21 million in 2015 to $290 million in 2019, Expedia’s traffic from Google did not increase. On a broader scale, the Justice Department might argue that it aims to prevent Google from using its alleged search monopoly to secure exclusive deals in new markets, like AI.

Price 79

Price Advertising Advertisers Law 79

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Take Google, for example. And this was the case with Google.

Market Research 136

Market Research Marketing Marketers Analytics 136

Duct Tape Marketing

JULY 19, 2017

We can talk about that, but Sony came after GoPro once it started seeing this five years of 90% annual sales growth between 2010 and 2015. How does a company that’s established in a market with a certain buyer behavior that is tailored to that market adjust to the fact that the next generation’s buying behavior is different?

Food 42

Food Product Management Customer 42

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). Gary Vaynerchuk.

Content Marketing 124

Content Marketing Marketing Marketers Customer Acquisition 124

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Don’t fear extending your brand into new markets and industries.

Branding 134

Branding Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

MARCH 17, 2017

For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Emily Dick , Director of Marketing at QuickMobile. Each Summit, Marketo introduces the latest and greatest new features to their platform. I want to not only know but be on-site to test out the new product.—

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. The average number of marketing software technologies in a company is 16 and ranged as high as 98 in larger organizations.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Duct Tape Marketing

JUNE 7, 2017

In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site. Mobile is the future.

Customer loyalty 50

Customer loyalty Millennials Digital Marketing Promotion 50

Hootsuite

SEPTEMBER 30, 2019

WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. For the 2015 Nike Hong Kong Women’s 10K Race, the sports brand created a Mini Program called Nike WeChat+. How to create a WeChat account for business.

Transform 111

Transform Marketing Marketers Finance 111

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.

PR 132

PR Thought Leadership B2C Food 132