Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Triggered Communication.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. to help fuel that conversation: 1.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers.

Customer Journey 114

Customer Journey Marketing Automation Platform CRM User-Generated 114

Martech

MAY 16, 2022

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. She wanted a flexible, scalable email marketing system with built-in automation features. That really changed the direction of my life.”.

Transform 101

Transform CRM Email Marketing Retail 101

Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step.

Transform 134

Transform Thought Leadership CRM Marketing 134