Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Gen Z Millennials User-Generated Fashion 145

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. It currently has about 196 million active monthly users.

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Gen Z Social Media Marketing User-Generated Education 86

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Square’s brand marketing shines on TikTok as well. Planters is a great example of how brand marketing is a long game.

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Gen Z Branding Law Transform 111

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all.

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Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Gen Z Millennials User-Generated Marketing 102

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

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Gen Z Branding PR Marketing 99

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Why are TikTok trends good for marketing? In short, no. I know what you’re thinking.

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Gen Z User-Generated Fashion Transform 142