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So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency. I knew this would be challenging. What a ride this has been.
Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Many of the integrated marketing examples we’ll review below incorporate traditionalmarketing channels such as print, radio, and TV ads. Email marketing.
PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. Event Marketing. Event marketing is one of the famous traditionalmarketing techniques to attract and engage the audience.
PR & recruitment: PR and recruitment content is often related. 25% of high school students used Google+ daily in 2015. However, the proof is in the pudding and social media marketing consistently proves to perform as well as or better than traditionalmarketing tactics.
And I have to say, I’m truly excited for 2015. The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi , who discuss the next era of marketing. Narratives don’t come from PR. Give a read and let me know what you think.
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