Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Content marketing rakes in conversion rates six times higher than other methods.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Rock Content

JUNE 24, 2020

In fact, interactive content can outperform traditional marketing efforts. We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

Energy 59

Energy Retail Traditional Marketing Branding 59