Sprout Social

FEBRUARY 13, 2017

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. B2C Businesses Succeed. One 2016 social media marketing report found that of the brands on Instagram, 51% are business to consumer (B2C) while only 33% are business to business (B2B).

B2C 74

B2C Social Media Marketing Branding Customer 74

Hubspot Marketing

MARCH 19, 2019

Adestra , 2016). B2C Email Marketing Statistics. Demographic Email Marketing Statistics. 73 percent of millennials prefer communications from businesses to come via email. More than 50 percent of U.S. 99% of consumers check their email every day. ( DMA Insights , 2017). Emarsys , 2018). SaleCycle , 2018).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). This is an important finding because social media contributions have previously remained flat and at average levels since 2016 despite rising investments.

CMO 130

CMO Transform Customer Acquisition B2C 130

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Contently B2C

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. Both B2B and B2C marketers got better at documenting their strategies this past year.

B2C 52

B2C Analytics Promotion Content Marketing 52

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. AMP results debuted in 2016 and primarily appeared for news-related queries.

CMO 113

CMO SEO B2C Thought Leadership 113

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. million households).

Marketing Mix 116

Marketing Mix Digital Marketing Transform Marketing 116

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Sprout Social

MARCH 27, 2017

In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. In our Q2 2016 Index , government was ranked as the most annoying industry on social media. . Take a note from B2C and B2B brands and think of social as a platform for conversation and customer service.

B2C 110

B2C Communications Entertainment Place 110

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Turns out 88% of B2B organizations and 76% of B2C organizations report to be using content marketing in 2016, a steady increase over previous years. In fact, it can be hard to distinguish the signal from the noise.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. Management Science (February 2023) 🏫 Researchers Murat Unal. Amazon.com Young-Hoon Park.

Retail 57

Retail eCommerce Shoppers Shipping 57

Chief Martec

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. And, my lord, the number of ventures in the martech space has multiplied and scaled. Make That 268.

CMO 136

CMO B2C User-Generated Customer 136

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 95

Social Media Marketing Marketing Marketers B2C 95

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. In 2022, the search results look more like a bridal magazine.

SEO 106

SEO B2C Transform User-Generated 106

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . A 2016 Pew Research Center study shows that people are regularly turning away from TV as the main source of their news and information.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Posted by Tasty on Friday, February 26, 2016. Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. 93% of companies have acquired new customer(s) via social media video.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022.

Marketing Strategy 107

Marketing Strategy Whitepaper Content Marketing Customer loyalty 107

Sprout Social

SEPTEMBER 28, 2016

Through our community management efforts and our paid media measurement and optimization, we grew our fan base by 23% in 2016 and increased ticket sales revenue by 25% YOY. — Shell Houston Open (@ShellHouOpen) March 30, 2016. A photo posted by GE (@generalelectric) on Sep 22, 2016 at 11:34am PDT. This is true.

PR 97

PR B2C Management Advertising 97

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Getting this right is an essential part of any marketing strategy – in other words, focus on the benefits, not the features.

Real Estate 94

Real Estate Shoppers Marketing Marketers 94

Rock Content

JUNE 24, 2020

As we’ve mentioned before in this article, quizzes are a popular way to build interactive content aiming at engagement , which can benefit both B2B and B2C companies. Below, you will see what each of them brings to the table!

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Markinblog

SEPTEMBER 5, 2021

Alibaba is well-known for its business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) services and hosts the world’s largest marketplaces for the named services. Annual Revenue of Amazon from 2010 to 2020. Year Revenue ($B) Growth (%). Largest Internet Company #2: Alphabet. Year Revenue ($B) Growth (%).

Finance 52

Finance Real Estate eCommerce Retail 52

Rock Content

DECEMBER 13, 2020

Between 2016 and 2019 , the percentage of websites protected by SSL jumped from 40% to 80%. Digital security is a growing concern among consumers, whether in B2B or B2C commerce. Achieving the proper degree of security involves several techniques, but few are as critical as the use of an SSL certificate.

User-Generated 134

User-Generated Transform B2C Communications 134

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. Here’s how he explained the concept: “The best companies don’t just invent something to sell us. They are not making products or services that just incrementally improve on whatever came before. They don’t sell us better.

Product 40

Product Product Marketing Marketing Marketers 40

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The day the ad launched, Dollar Shave Club’s website got so much traffic that it crashed, and the rest is history — the company was acquired in 2016 for a staggering $1B.

Gen Z 87

Gen Z User-Generated SEO Thought Leadership 87

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Editor's note: This post was originally published in August 2016 and has been updated for comprehensiveness.

Whitepaper 145

Whitepaper eBook Education Price 145

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

Energy 59

Energy Retail Traditional Marketing Branding 59

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. wraps up the year with milestones In 2016, Spotify introduced its Wrapped feature and marketing hasn’t been the same since. That’s an understandable feeling.

Manufacturing 84

Manufacturing Transform Entertainment Law 84

Martech

OCTOBER 5, 2023

A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( The interview has been edited for length and clarity. )

Retail 104

Retail Customer Shoppers eCommerce 104

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The event was given the hashtag #NewPath as a representation of how effective marketing teams must address the needs of the end consumer to have success in 2016. Effective Marketing Solutions in 2016.

Transform 40

Transform Millennials CMO B2C 40

Hootsuite

APRIL 11, 2022

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team.

Retail 98

Retail Customer eCommerce Shipping 98

Hootsuite

APRIL 20, 2020

Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. If you have an amazing B2C product, the product might do the work for you. How the Instagram algorithm works.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Not to mention, the esports space is crowded. Few fans are as loyal or committed to an organization as esports fans.

Marketing Strategy 82

Marketing Strategy Marketing Marketers B2C 82

Contently B2C

OCTOBER 3, 2016

Brands were always going to newsjack the election season, but 2016 is the really the first presidential election that they’re doing so all over the internet with branded content. — Bisquick (@Bisquick) September 26, 2016. Merriam-Webster: Election 2016. — Merriam-Webster (@MerriamWebster) September 27, 2016.

Branding 52

Branding Millennials Advertising Advertisers 52

Rock Content

MAY 2, 2016

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

B2C 47

B2C Entertainment Education Place 47

Neil Patel

DECEMBER 11, 2018

When I really started focusing on brand building, my traffic went from 240,839 in June 2016: To 454,382 in August 2016: As the Ex-CEO of Google said: Brands are the solution, not the problem. Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster. You do so by being bold.

Shipping 112

Shipping SEO User-Generated Price 112

Markinblog

SEPTEMBER 6, 2021

In 2016, the company launched JD Plus, a parallel of Amazon Prime. The platform facilitates both B2B and B2C operations. A significant difference between Jingdong and Amazon is that the latter uses third-parties to deliver the items to their customers.

eCommerce 52

eCommerce Finance Retail Shipping 52