Hubspot Marketing

MARCH 8, 2021

When customers message brands with Shop integrations to learn more about specific products, they'll receive automated messages with product suggestions from the Shop owner -- as seen in the image below. From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Image Source.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. A smaller number of brands judge success by sales.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand.

Gen Z 89

Gen Z User-Generated SEO Thought Leadership 89

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. is common in AI-generated SLs as the term generates opens,” says Flores. The use of ‘Alert!’

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108