Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Similar bans have taken place in a variety of other countries. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 81

Gen Z Health Communications Digital Marketing 81

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms.

Education 111

Education Gen Z Millennials Promotion 111

Hubspot Marketing

APRIL 4, 2024

billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. And brands have been hesitant to adopt TikTok into their existing social strategy.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Neil Patel

MARCH 14, 2023

You don’t want your content to look too out of place because its colors don’t work well with the platform’s colors. Another design don’t-do is centering text — with every new line of text starting in a random place, it can be a real challenge to read through the publication. You have a request, you Google it — simple as that.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

MARCH 16, 2023

If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ).

Gen Z 92

Gen Z User-Generated SEO Thought Leadership 92

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

Customer 103

Customer Gen Z Manufacturing Energy 103

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Choose a fitting photo – This is the perfect place for a company logo.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. As of 2016 Facebook was processing 2 billion daily searches. You might think that you’ve just completed the most common search journey to lunch. However, nearly 40% of U.S.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Content Marketing Institute

NOVEMBER 5, 2018

HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. In 2017, Dave’s Killer Bread grew by more than 75% over 2016. HANDPICKED RELATED CONTENT: 3 Content Marketing Strategy Reminders That Lurk in a Surprising Place. Teach and empower. Eighty-seven percent of surveyed U.S. anngynn Click To Tweet.

Gen Z 93

Gen Z CMO Marketing Strategy Content Marketing 93

Hootsuite

MARCH 4, 2020

The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24.

Gen Z 127

Gen Z Place Branding Education 127

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Instagram is all about sharing experiences with your followers, and brands can provide access to incredible places and events. A post shared by Entertainment Weekly (@entertainmentweekly) on Mar 29, 2016 at 1:03pm PDT.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. Besides, brands can collaborate with new creative talents to experiment with Reels content they create.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 131

Gen Z Millennials User-Generated eCommerce 131

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Nearly two out of every three adults aged 18-29 use Instagram. Conclusion.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. Books, puzzles, courses, jobs, goals even BBG in 2016 ????? ? When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Litmus

JANUARY 4, 2019

We’ll need more human safeguards and QA processes in place to make sure that we keep the communication our subscribers receive personal, contextually relevant, and sent at a human cadence.”. is common in AI-generated SLs as the term generates opens,” says Flores. However, this places opens ahead of brand trust.”.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Hubspot Marketing

SEPTEMBER 18, 2019

But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016. If your brand is trying to reach Gen-Z or a younger audience, a virtual influencer might be something that appeals to your intended demographic. Each month, almost 260,000 people listen to her music on Spotify.

Gen Z 141

Gen Z Advertising Advertisers Influencer Marketing 141

Hootsuite

JUNE 30, 2022

skull Death, dying, also used by Gen Z when something is so hilarious you could die. lemon The lemon was co-opted by Beyoncé fans after the 2016 release of Lemonade. It’s most famously linked to the Taylor Swift-Kanyé feud of 2016. Both emoji spiked dramatically after her Lemonade album dropped in 2016.

Communications 111

Communications Gen Z Food Health 111

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Advertising 112