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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 114
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. Takeaways for Marketers.

Gen Z 144
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How Brands Can Use Instagram Live Rooms

Neil Patel

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Instagram Live Rooms allow you to monetize your content to generate some income from the platform. Ways Brands Can Use Instagram Live Rooms.

Gen Z 133
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. A smaller number of brands judge success by sales.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

“Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. What I like: Rolex’s marketing strategy revolves around being in the right place and time. Accept digital innovation. It was unexpected and made a “boom.”

Branding 124
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z.

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