Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Spiralytics

DECEMBER 5, 2022

No doubt, nostalgia marketing won’t be going away anytime soon as long as it successfully appeals to consumers’ sentimental pasts. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. Millennials spend around $2.5

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Your takeover host’s audience should match your target market , so take a close look at their followers. A post shared by Entertainment Weekly (@entertainmentweekly) on Mar 29, 2016 at 1:03pm PDT.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112