Remove 2016 Remove Inbound Marketing Remove User-Generated
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot Marketing

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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Content Automation: How is it changing content marketing

Scoop.it!

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. billion mobile internet users. Overall, there are 3 billion social media users.

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6 Psychology-Backed Hacks for Making Engaging Videos

Hubspot Marketing

When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Hooks are potent because they can simultaneously grab your viewers’ attention and generate interest in the rest of the video.

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20 Success Lessons From the Top Marketing Blogs

Neil Patel

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. Heck, this strategy can generate results even after you hit it big. However, there are times when a multi-author platform works best, and this is what you see on Search Engine Watch (among many other top marketing blogs).