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This day in search marketing history: February 9

Search Engine Land

Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results 2016: You could quickly make edits to Knowledge Graph cards that you represent directly in the Google search results. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Topic Clusters: The Next Evolution of SEO

Hubspot Marketing

In light of these algorithm changes, former HubSpotters Anum Hussain and Cambria Davies launched topic cluster experiments in 2016. It associates past searches with similar themes and pulls multiple keywords and phrases that are associated with the search query to find the best results. Do Topic Clusters Actually Impact SERPs?

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This day in search marketing history: February 9

Search Engine Land

Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results 2016: You could quickly make edits to Knowledge Graph cards that you represent directly in the Google search results. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot Marketing

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

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#SproutChat Recap: Best Practices for Conversion Rate Optimization

Sprout Social

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. — Nicholas Scalice (@nscalice) October 5, 2016. — Nicole Schneider (@missnicoleyyyy) October 5, 2016.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

For an inbound marketing agency, it might say, "What Does Your Business Want to Improve?" Just by searching on Twitter for #inboundmarketing, I can see who is sharing inbound marketing blogs, guides, and resources. When you don't segment emails, your engagement will be lower and your success will be diminished.

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