Martech

DECEMBER 13, 2023

The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace. For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016.

SEO 109

SEO User-Generated Manufacturing Customer Journey 109

Jeff Bullas

JANUARY 16, 2023

Views act as social proof to persuade users to take a moment and check out your content. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Genuine users. Make sure you are buying views from real YouTube users, not bots. They’re a credibility booster. Customer service.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch 2016: Hard pressing on the app brought up a menu for the “I’m Feeling Curious” button.

Search Marketers 95

Search Marketers User-Generated Non-Profit Marketing 95

Hubspot Marketing

DECEMBER 6, 2023

Since it began in 2016, Spotify Wrapped has given users a detailed analysis of their listening habits each year. Since then, Spotify users can see their year-end data within the platform’s app and easily share listening stats directly to their Instagram stories. That’s a lot of positive engagement Spotify can count on each year.

User-Generated 93

User-Generated Branding Marketing Marketers 93

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Search Marketers 116

Search Marketers PR Non-Profit SEO 116

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for.

Influencer Marketing 89

Influencer Marketing Fashion User-Generated Branding 89

Search Engine Land

DECEMBER 18, 2023

That’s the number of social media users worldwide. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping 3 billion users. With a staggering 2.9 Why does this matter? The best part?

User-Generated 125

User-Generated Social Media Marketing Food Entertainment 125

Search Engine Land

FEBRUARY 12, 2024

Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent. New frontiers like large language models(LLMs) and retrieval-augmented generation (RAG). We have machines that interpret language in peculiar ways, and we know Google uses techniques to align content with user queries.

SEO 123

SEO Transform User-Generated Place 123

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. The icing on the cake is the incredible increase in online brand awareness — going from a mere 252 monthly visits in 2016 to 62,115 visits in 2023. This helped them generate a steady stream of reviews from actual patients. The outcome?

Transform 107

Transform User-Generated Marketing Marketers 107

Search Engine Land

APRIL 24, 2023

All of these updates had a common goal – to reward high-quality content and sites in search that provided a great user experience and fulfilled search intent. To contextualize its significance, it was expected that a regular user would see the impact of Penguin in SERPs. 23, 2016: Penguin Update 4.0 23, 2016: Penguin Update 4.0

SEO 97

SEO User-Generated Branding Management 97

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 96

Search Marketers Energy SEO Marketing 96

Litmus

MARCH 11, 2016

Outlook 2016 : 7%. The fall in Gmail opens and subsequent rise of iPhone and Android opens may suggest users of the Gmail app are switching back to the native email apps on these phones. The Gmail app for iOS and Android continually frustrate users with their notoriously poor support for responsive design. Outlook 2007 : 16%.

Email Marketing 64

Email Marketing User-Generated Analytics Marketing 64

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update.

Search Marketers 115

Search Marketers Health Law Marketing 115

Search Engine Land

JANUARY 17, 2023

2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. 2016: Roughly half of searchers (48%) said that when they were seeking information on a “familiar topic,” they would start at a vertical or content-specific site (e.g., 2017: Another effort to monetize local queries on mobile.

Search Marketers 110

Search Marketers Marketing Marketers SEO 110

Search Engine Land

APRIL 22, 2024

This is because users might discover a webpage through various Google keywords. If a webpage discusses multiple topics and a user searches for a term related to topic 3, showing a snippet with a description of topics 1 or 2 would not be helpful. As Google improved, it started ignoring meta descriptions in certain situations.

SEO 109

SEO User-Generated Advertising Advertisers 109

Search Engine Land

MARCH 6, 2024

Leverage historical data for strategic advantage Choosing the appropriate data inputs plays a vital role in shaping the ads generated by AI. Screenshot from a 2016 Search Engine Land article, which recapped the early days of text ads moving to expanded text ads. As time progressed, standard text ads evolved into expanded text ads.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 119

CRM Transform User-Generated Marketing 119

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

FEBRUARY 15, 2023

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. What is a pop-up form?

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. Google to boost mobile-friendly algorithm this May 2016: Google said mobile-friendly sites would “not be impacted by this update.” DuckDuckGo launches Directions!

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JUNE 6, 2023

It is a step toward Google’s narrative of writing content for users first. Content for generative AI and content for Perspectives I’ve read Google’s documentation on generative AI search and the thought leadership already published for Search Generative Experience (SGE) and Perspectives. SUBSCRIBE See terms.

User-Generated 99

User-Generated Transform eCommerce Thought Leadership 99

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 85

Market Research Non-Profit Transform Marketing 85

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. You just got a list of web results. Yahoo Sees Big 1.6%

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

FEBRUARY 11, 2023

Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so. Google, Getty Images enter a multi-year global licensing partnership 2018: The deal effectively ended Getty’s European antitrust complaint against Google.

Search Marketers 94

Search Marketers SEO Retail Marketing 94

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 96

Search Marketers Real Estate SEO Marketing 96

Jeff Bullas

DECEMBER 19, 2022

Pricing starts at $119 a month when paid annually and with a 14 day free trial and includes the following features: 3 products 3 funnels Unlimited landing pages Unlimited marketing emails 10,000 contacts 1,000 customers 1 website 1 admin user. #2 2 Teachable. The free version doesn’t include a custom domain. 3 Thinkific.

Transform 226

Transform Education Price User-Generated 226

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode. Hey, Google Might Still Hate Them!

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show. of organic search.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers 84

Search Marketers Real Estate Retail Marketing 84

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 114

Gen Z Branding Millennials Transform 114