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5 Winning Strategies for MillennialMarketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after marketsegment. They seek out the information they need, and there is great marketing opportunity here.
But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those marketsegments. She could also segment her campaigns according to shop location (i.e. Don’t forget Cyber Monday.
Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market. Millennials. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article. And the often-forgotten Gen X. Processing.
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