Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Advertising Advertisers Promotion 52

Hubspot Marketing

JUNE 28, 2023

Alcohol consumption has been on the decline for some time, especially among younger millennials and Gen Z. The brand has been in partnership with GLAAD since 1998, has sponsored multiple Pride celebrations, and ran an ad in 2016 depicting the wedding of a same-sex couple.

Gen Z 105

Gen Z Millennials Price Promotion 105

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nostalgia marketing comes across as authentic.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Don’t believe us?

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hubspot Marketing

MARCH 19, 2019

73 percent of millennials prefer communications from businesses to come via email. 73 percent of millennials prefer communications from businesses to come via email. Adestra , 2016). Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. DMA Insights , 2017).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2016, 18.1 According to Tubular Labs data: In 2014, 12.8 trillion views.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics. Ages 65+: 8%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. With 1 billion monthly active users, TikTok was launched in 2016 and propelled short-form videos into mainstream popularity at the start of the pandemic.

Gen Z 111

Gen Z Marketing Marketers Millennials 111

Hubspot Marketing

OCTOBER 11, 2023

2016 - TikTok was launched in China as a short-form video platform, attracting millions of users. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

AUGUST 8, 2022

Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Facebook Live.

Video Marketing 116

Video Marketing Branding User-Generated Millennials 116

Hubspot Marketing

APRIL 29, 2024

Image Source Nintendo: NES Classic Edition In 2016, Nintendo presented the NES Classic Edition. There are multiple generations in the workforce, and your main decision-makers could be any of Baby Boomers, Generation X, Millennials, and now Gen Z. The result? This tiny console had 30 old-school NES games and flew off shelves.

Gen Z 83

Gen Z Fashion Millennials Food 83

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past.

Customer 105

Customer Branding User-Generated Millennials 105

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Brian Fanzo. Guy Kawasaki.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

APRIL 4, 2024

billion in 2016. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 98

Influencer Marketing Branding Gen Z Marketing 98

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

OCTOBER 8, 2019

During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. The results were extraordinary.

Education 111

Education Gen Z Millennials Promotion 111

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In 2016 while I was writing the last paper of my MBA, my (eight-year-old!) Too unreliable.”. Didn’t you read the report on what McDonald’s does?

Branding 134

Branding Thought Leadership Millennials Product 134

Power Digital Marketing

JANUARY 19, 2023

Here’s why TikTok is so promising: Tremendous reach – TikTok has grown exponentially since its launch in 2016. But Millennials and Gen X (some with deeper pockets than younger generations) are increasingly getting in on the game: 6 21.7% 4 ways social media influences millennials’ purchasing decisions. billion views.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Marketing Insider Group

NOVEMBER 20, 2019

And, if they’re skilled at communicating to millennials, they might become your best PR people. A 2016 Deloitte study discovered that 82 percent of businesses see company culture as a major competitive advantage. In other words, prioritize talent, innovation, and team spirit over the familiar when it comes to hiring.

Transform 102

Transform Fashion Manufacturing Millennials 102

Hootsuite

DECEMBER 17, 2019

That’s almost double what YouTube made off ads in 2016. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. In the U.S. alone, YouTube will make 5.5 billion dollars in advertising revenue in 2020. Source: Statista.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. To expand their reach, they turned to the TikTok Creator Marketplace to find Gen Z and Millennial influencers that aligned with the brand’s values.

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Contently B2C

OCTOBER 3, 2016

Brands were always going to newsjack the election season, but 2016 is the really the first presidential election that they’re doing so all over the internet with branded content. — Bisquick (@Bisquick) September 26, 2016. Merriam-Webster: Election 2016. — Merriam-Webster (@MerriamWebster) September 27, 2016.

Branding 52

Branding Millennials Advertising Advertisers 52

Sprout Social

SEPTEMBER 22, 2016

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT. Leverage User-Generated Content. What do you think of this awesome She Fade?

Manufacturing 82

Manufacturing Millennials User-Generated Analytics 82

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Image Source. Takeaways for Marketers.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Sprout Social

JULY 12, 2019

Posted by Shinola on Thursday, September 8, 2016. Posted by Starbucks on Tuesday, September 27, 2016. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. A 360 Tour of the Shinola Detroit Factory with Luke Wilson. Learn more: [link].

Customer 104

Customer Gen Z Manufacturing Transform 104

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. More than 1 in 5 Millennials are using social media less than they used to. Sixteen percent of Millennials claimed that the platforms were making them feel anxious, the report found.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. This is especially true if you want to target Millennials and Gen Z. Google Plus was Google’s fourth attempt at building a social media network.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Bannerflow

JULY 5, 2019

It’s worth noting that The Economist followed up this display campaign with another, this time focused on millennials. It won gold at the 2016 DMAs for the best use of programmatic and gained thousands more subscribers. people taking action, and a campaign ROI of 10:1, on a £1.2m media budget. Conclusion.

Millennials 68

Millennials Advertising Advertisers Communications 68

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. — Ally Financial (@allyfinancial) August 10, 2016. — Sallie Mae (@SallieMae) August 17, 2016. — Sallie Mae (@SallieMae) August 17, 2016. CollegeChat.

Advertising 87

Advertising Advertisers User-Generated Communications 87

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. billion search queries per day.

Shoppers 113

Shoppers Retail Finance User-Generated 113