2017 Advertising Gen Z Influencer Marketing 
Buffer Marketing
FEBRUARY 27, 2024
Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats.
Power Digital Marketing
DECEMBER 1, 2022
The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. 5 This may be one of the many reasons 37% of marketers reported they would amplify their TikTok advertising. YouTube’s massive number of viewers can be a goldmine for marketers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Girl Power Marketing
SEPTEMBER 30, 2021
scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. By the time TikTok burst on the U.S. In fact, for some time, brands couldn’t even open verified accounts. From Teens to Everyone.
Hubspot Marketing
JULY 28, 2022
last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. B2B Influencers.
Sprout Social
JULY 27, 2021
This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Make a genuine connection with influencer marketing.
Hootsuite
JULY 9, 2019
If you’re trying to reach older adults, a Snapchat influencer probably isn’t the best bet. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. The key to successful influencer marketing is finding the perfect fit. View this post on Instagram. #ad ad | GIVEAWAY TIME!
Sprout Social
AUGUST 29, 2019
The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. 40% of Twitter users say they’ve purchased a product due to an influencer’s tweet about it.
Expert insights. Personalized for you.
101 
Let's personalize your content